To ensure safe drinking water and to avoid constant rotation and dumping of your water storage every few months, plan on pre-treating your water with a product called 'Water Preserver'. This concentrate is an EPA approved treatment that will provide you with 5 years of emergency water storage when used in combination with approved (air tight. Disinfect water using household bleach, if you can’t boil water. Only use regular, unscented chlorine bleach products that are suitable for disinfection and sanitization as indicated on the label. The label may say that the active ingredient contains 6 or 8.25% of sodium hypochlorite. Do not use scented, color safe, or bleaches with added.
My concern with Clorox is that I have no idea what's in there besides sodium hypochlorate. I know the Red Cross recommends using regular household bleach to disinfect water in emergencies but I haven't found any comment from them concerning water storage tanks.